A good start here. Do you think your mag has enough appeal for it to be distributed into the big supermarkets and retail outlets like WH Smiths? Would a big publisher take it on - is the target audience both large enough and with enough pruchising power to make them an attractive product to see to advertisers to generate the advertising revenue stream? WOuld you want an online presence too? Or digital distribution to tablets etc?
You need also to think about the actual DISTRIBUTION companies, Market force for IPC and Frontline for Bauer.
A good start here. Do you think your mag has enough appeal for it to be distributed into the big supermarkets and retail outlets like WH Smiths? Would a big publisher take it on - is the target audience both large enough and with enough pruchising power to make them an attractive product to see to advertisers to generate the advertising revenue stream? WOuld you want an online presence too? Or digital distribution to tablets etc?
ReplyDeleteYou need also to think about the actual DISTRIBUTION companies, Market force for IPC and Frontline for Bauer.