Friday, 7 December 2012

First Ideas for Magazine and Target Audience

The title of my magazine is going to be named 'Rewind'. This is because my magazine is going to be all about 80s music and its going to be liked I 'rewined' to the 80s era. My demographic target audience is going to be very wide ranged, from ages of 16 all the way up to 80+. This is because everyone loves 80s music, no matter what their age and I think this is what gives my magazine a unique selling point. Not many magazines can appeal to all age ranges. The gender of my target audiece is goint to be both male and female. This is because again both sexs love 80s music and im going to make sure there is going to be a mixture of both male and female 80s band so its got something for everyone. My psychographic taget audience is going to be mainly the older generation who love and miss the bands they grew up with and the younger generation who grew up with their parents listening to 80s music. I have distributed a servey to get a better knowledge of what my psychographic target audience are in to such as the shops they like and what they spend their money on. This will help me decide what kind of things I should include in my magazine and it will help me decide what kind of advertisements will be best for my magazine. The price is going to be around £3-£4 and its going to be a monthly magazine.

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